Google tweaks Gmail to challenge Facebook, Twitter (Reuters)
MOUNTAIN VIEW, Calif. (Reuters) – Google Inc injected ethnic networking features into its favourite Web telecommunicate creation as the world's No. 1 see engine seeks to fend soured rivalry from Facebook and Twitter.
Google introduced a newborn creation dubbed Google Buzz on weekday that allows users to apace deal messages, Web course and photos with friends and colleagues direct within Gmail, the company's favourite telecommunicate product.
And the consort undraped a containerful of newborn products fashioned to attain the newborn ethnic networking features suited to ambulatory devices, same smartphones supported on Google's Android operative system.
Google's newborn ethnic networking profession mimics whatever of the key features of favourite ethnic networking services same Twitter and Facebook, which are progressively hard Google for scheme surfers' online time.
Gmail is the ordinal most favourite Web supported telecommunicate in the world, with 176.5 meg unequalled visitors in December, according to comScore. Microsoft Corp's Windows Live Hotmail and character Inc's Mail were No. 1 and No. 2, with 369.2 meg unequalled visitors and 303.7 meg unequalled visitors respectively.
In constituent to the Buzz features for Gmail, Google said it is actuation a primary ambulatory covering for Buzz, as substantially as weaving Buzz profession into the ambulatory versions of its flagship Web place and its maps products.
Google has proven to mate the ethnic networking gesture before, actuation the Orkut ethnic meshwork in 2004. But patch Orkut is bounteous in destined foreign markets, same Brazil, it has unsuccessful to draw as some users as ethnic giants same Facebook and MySpace in the United States.
In antiquity a ethnic meshwork on crowning of an telecommunicate product, Google is mass in the footsteps of Yahoo, which has condemned a kindred move in efforts to ready up with Facebook.
(Additional news by Ian Sherr, redaction by Gerald E. McCormick)
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